About the project
Challenge
- Pivot social content to reach an updated audience for multiple J&J brands
- Provide new ways to demonstrate products in an effort to remain top brand choice for consumers in an ever-evolving healthcare space
- Help J&J brands make a splash on new, video-first platforms like TikTok and Instagram Reels
Goals
- Support J&J in their digital-first approach to improve the health of people around the world
- Create consistent, social-ready content that can be used across several brands organic and paid platforms
- Leverage the power of video content to increase reach and engagement on social posts
Our Approach
We create monthly, made-for-social social content for J&J brands, integrating short-form videos, photos, and stop motion. This approach significantly boosts engagement, revitalizing the digital presence of 7 major household brands.
Project Engagement
Content creation
Our Partnership
1,600%
Engagement per post for Band-Aid
110%
Engagement per post for Motrin
3 Weeks
Produced 40 assets for J&J baby brands
As the world’s largest healthcare company, Johnson & Johnson has been delivering a broad range of consumer health products for more than 130 years.
On a monthly basis, we partner with several Johnson & Johnson brands – Tylenol, Motrin, Aveeno Baby, Johnson Baby, Band-Aid, OGX, and Maui Moisture. We help bring their consumer product to life through trending content including photography and video, brand illustrations, GIFs and stop motion, graphic design, and social media ads.
During our partnership, we've helped various brands launch new and exciting products and campaigns on social, including Band-Aid Brand OURTONE bandages, Motrin’s partnership with Walmart and PERIOD, and Band-Aid Brand HYDRO SEAL Acne Blemish Patches.
Our Campaign
Eye-Catching Social Content for One of the World's Largest Brands
As a boutique social media agency, we are able to provide J&J with fast turnaround and greater impact than larger agencies they’ve traditionally worked with. By focusing on visual content and storytelling, our video assets are created work cohesively as part of one digital marketing effort. Throughout our continued partnership, we’ve been commended on our ability to execute on trending content quickly.
You can find more examples of our work for J&J brands on our agency’s Instagram.
Maximize Your Online Impact - Contact Our Experts!
