SEO Success for
Edullence

Overview

Edullence Academy: Pioneering Educational Excellence

Edullence Academy delivers top-tier educational services, focusing on competitive examinations and higher education counseling. Dedicated to empowering students with comprehensive guidance and support, Edullence Academy provides high-quality, result-oriented educational programs tailored to the aspirations of young achievers.

Challenges

Our solution

Boosting Digital Presence: Edullence Academy needed to enhance its visibility online to attract more students and parents looking for exceptional educational services.
Detailed SEO Audit and Strategic Planning: We initiated our partnership with a comprehensive SEO audit to identify critical areas for improvement. Our team crafted a tailored SEO strategy focused on refining on-page elements to enhance site structure and navigation, ensuring an optimal user experience.
Increasing Organic Traffic: The goal was to drive more organic traffic to the website, reducing the academy's reliance on paid advertising while improving the quality and quantity of inbound links.
Content Enhancement and Development: To directly address potential clients' needs and improve keyword performance, we redesigned the academy's content strategy. This included optimizing existing content and introducing new, dynamic blog posts and informational pages that engage and educate visitors. Our efforts were aimed at establishing Edullence Academy as a thought leader in the education sector.
Enhancing Local SEO: To become the leading educational service provider in their area, Edullence Academy aimed to capture and engage a local audience through optimized search engine strategies.
Local SEO Optimization and Google My Business Enhancement: We optimized Edullence Academy’s Google My Business profile and strengthened local SEO tactics. This involved ensuring consistency in NAP details across all listings and enhancing local citations to improve visibility in local search results. Encouraging reviews from satisfied clients helped to bolster the academy's reputation and local search rankings.

Results:

Received 70% more visitors from organic search, the best keyword positions, and up to 50% more inquiries during the first six months.

Tasks Performed

Do a brief SEO audit with the Google Webmaster, Google Keyword Planner, and SEMrush to assess the current position.

Use Keywords related to butler services and conduct a competitive analysis to determine the current market situation.

We analyzed competitors and talked about their strategies, weaknesses, and strengths from which ideas about further development and optimization of the functionality were derived.

Search engine-driven title tags, meta tags, and heading tags (h1, h2, h3….) of the website based on the targeted keywords as well as with increased click-through rates.

Optimized the ‘alt tag’ to guarantee its relevance and capacity to appear on image search engine results pages.

Internal and external links are also evaluated; anchor text is used to improve and ensure the domain authority.

Crawl errors have been resolved and 301 redirects were added properly.

Modified a number of the crawl errors and implemented 301 redirects to handle the link equity.

Develop an individual link building strategy that focuses on getting the most authoritative and trustworthy relevant links.

Applied content marketing strategies including guest blogging and the creation of content that encourages link acquisition organically.

Boosted citation construction across multiple directories and Online platforms for better local SEO.

ORM plans were put in place to constantly observe, manage, and make sure that the image portrayed by the brand and all references were positive in the internet space.

Developed and posted images and other formats of information that would assist improve the visibility of the brand and extend links.

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