Saniolla Personal Care Collection Website Design

Overview

Saniolla Personal Care Collection is one of the luxurious brands focused on offering beauty products care products such as skin care, hair care, and health products.

The company particularly insists on natural and environment-friendly raw materials for production in this business to ensure that the population adopts organic materials that are healthy for their skin in preference to chemically laden commercial body products. The project that Saniolla came to us with revolved around changing the company’s online image, while at the same time aligning with the company’s vision and easing the overall experience for customers to browse through the company’s site.

Client Requirements

Solutions Provided

Brand Representation: To meet the needs and expectations of eco-conscious consumers, Saniolla called for a functional and optimized website that reflected their brand ethos – natural and sustainable products.
Custom Branding and Design: We wanted its design to be natural and as close to the company's idea as possible, so we used natural colors and shapes for the logo and filled the header with high-quality images. The aesthetics were used as a pledge of natural and eco-friendly materials used in their products thus appealing to their customers.
User-Friendly Navigation: Its client needed an easy-to-use and clear site so consumers could easily locate a product or valuable information without significant effort.
Intuitive Navigation Structure: Setting up the more logical and fast-loading website, we worked on keeping the product categories uncluttered and placing the search bar in a visible area; the links to other important parts of the website are also easily distinguished. This kept customers informed so they might find exactly what they were seeking and enhance the shopping experience.
Enhanced Visual Appeal: To capture the customers’ attention and successfully compete with the other stores in the market Saniolla had to provide a design that would look visually simple and at the same time focus on the advantages of the products most effectively.
High-Quality Visuals and Interactive Elements: For the aesthetic experience, we applied HD images, well-organized product slideshows, and eye-popping animations. All these elements contributed to the website's enhancement and focused on the benefits that the purchasers could derive from Saniolla’s products.

Results:

Post-launch, Saniolla saw a 40% increase in session duration, a 30% boost in conversion rates, and positive customer feedback.

Website Designing Performing Tasks

To ensure that the design flaw was avoided, we performed wireframing and prototyping before the actual design. Planning the viewpoints provided an understanding of the user’s journey within the site and coordinated the flow of information so that it is easily comprehensible for the customers.

It is important to note that we paid particular attention to making the website responsive and capable of being visualized effectively on PCs, tablets, or smartphones. It was important to extend coverage to the increasing mobile purchase traffic.

We created numerous graphics at work; therefore, my team and I took product photography sessions for image collection. These visuals were used all over the site to remind about consistency and to make the overall look more appealing.

We performed usability tests on the website to assess the overall satisfaction of the users regarding the website design and performance. It was very helpful to make updates and improvements and to adjust and make sure the final product was what the users wanted.

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