Top 7 Digital Marketing Trends Evolve [2021]

Don’t follow the trends, evolve the trends and take your business ahead.

The year 2020 has a lot of marketers crawling to keep up. It’s a year like no other, really, with new events substantially shaping digital marketing trends. Without the provision that you’ve been living under a rock or Norway, maybe this laundry list should sound familiar: socio-political turmoil, including mass protests, violent street clashes, and a cooling U.S. economy; destructive wildfires and unforeseeable weather phenomena; and of course, our old, combative nemesis, COVID-19.

The cause these developments so directly influence marketers is all the bark, unprecedented uncertainty they create.

Discover digital marketing trends for 2021 that will help your business flourish in this age of innovation.

1. Interactive Content

Google spread out some major updates to its search algorithm. The updates included the new BERT system, which is an outline to aid Google in its efforts to perceive the natural language that people use in their search queries. Interactive content like quizzes, open-ended questions, surveys, contests, giveaways, polls, calculator widgets, etc., can do fascination for your brand. At the very least, they enhance the length of time users seize with you, which helps your standing in algorithm-based searches and nourish. But more importantly, people need to be engrossed, so interactive content almost always improves your user experience.

Interactive content is part of the greater trend customization; by allowing the users to answer for themselves or have their opinion picked up, they go through a more personal connection to the brand. Don’t neglect it can also be used to collect data on user preferences, such as for product improvements.

Content marketing is so important that 88% of B2B content marketers agree that creating content makes their customers sight their organization as a credible and trusted resource.

In 2021, we’re impending to see a shift from traditional text-based content toward dynamic, attractive content that offers users a mesmerizing experience. For example, think about:

• Quizzes and polls
• Embedded calculators
• Augmented reality ads
• 360-degree videos

2. All-in on Google Listings and Local SEO

If you own a small business, The most important thing you can do is make sure your local listings are confirmed and kept current on various search platforms. This is because, for B2C businesses that bring out customers primarily on a local level, Google My Business listing gives valuable information about your hours, services, and geographical location. It’s one of the vital factors in search and business owners are often blown away to learn how many directories there are out there.

One tip to implement today: make sure you have a geographically defined service area within your local listings as this will assist your business show up in “near me” searches. That’s because many search engines prioritize applicability in their search algorithms. It may seem counter-intuitive to limit your business service radius, but by doing so you’ll more deeply figure out that market in search results. Keeping your listings improved also allows your customers to know of any changes in your hours, promotions, blogs, or any other information you would like to swiftly convey.

3. Omnichannel Marketing

Omnichannel marketing is the operation of marketing across multiple platforms (such as social media, apps, email, and blog) so you can associate with prospects on more networks. When you do omnichannel marketing right, you can provide an intensified user experience and connected brand message that drives people to action.

To stay ahead, brands must present a coherent, consistent voice and message across all available sources, including physical display cases, social media channels, online, in catalogs, and anywhere else you can visualize. All channels should be linked in one all-encompassing plan for the best results.

Stats exhibit that brands using three or more medium in an instrumentation workflow can bring about great results:

• Engagement rate: 18.96% on omnichannel vs. earned just 5.4% on single-channel
• Purchase frequency: 250% higher on omnichannel vs. single-channel
• Average order value: 13% higher AOV on omnichannel vs. single-channel
• Customer retention rates: 90% higher rates for omnichannel vs. single-channel

4. Improved Communication of Availability

The availability of products and services is the topmost reason customers are switching their brand fidelity right now. Marketers can reach this challenge in short supply. The most obvious solution is to enhance the days of inventory on-hand of products or the accessibility of time-slots for services. Get creative. For example, with more people working from home and many kids learning virtually.

If regulating stock levels or servicing hours is a challenge (or worse), timely communication becomes pre-eminent. Be clear about what you can and can’t do and set sensible expectations. For high-volume items, think about placing a banner on your site to specify when key products will be in-stock. If you are not collecting customer contact information, now is the perfect time to create a subscriber list so that you can be energetic with notifying customers of accessibility changes with an automated text or email.

5. Google Ads Smart Bidding

Google Ads marketers continuously tweak and adjust campaigns, keywords, and bids to get the most for your advertising dollars. The trouble is all of the modification comes at a high cost, more hours, and higher management fees. Enter Automated bidding, which allows Google to automate prior moves to modify your bid in real-time.

Now, automated bidding isn’t up to date, having made its debut way back in 2016. But constant improvements, especially in the past year, meaning that it’s apt to break-out in 2021. Our increased credit on automated bidding strategy means that we can allocate our time to optimize other aspects of PPC performance, which ultimately gives a better outcome at a lower cost to our customers.

Smart bidding authorizes you to use different signals for your bid optimization, including:

• Device
• Physical location
• Location intent
• Weekday
• Remarketing list
• Ad characteristics
• Interface language
• Browser
• Operating system

6. Semantic Keyword Research

Here’s something you need to keep in mind when you’re doing long-form content: You must write for individuals, not for only Google.

Banging out a 5,000-word post every other day is good, but you won’t see the results you’re expecting if you don’t keep user design in mind. Also known as search intent or keyword intent, this is the main purpose that a person has, when they type or speak to a search suspect. It could be to discover a product, information, or a store location.

Consider how Google analyzes your content. The search engine doesn’t just estimate keywords in a search box; it considers the content of a query and disaggregates to determine the user search intent. In this example below, if someone were seeking a missing cat, Google would use semantic analysis to involve concepts like:

• Related concepts
• Related areas
• Other potential ways to help you out

This analysis is known as semantic search, and with AI and voice search on a meteoric rise, it’s becoming a more important aspect of how search works.

7. Social Media Marketing

In 2021, we'll notice brands tapping more into the development of video and interactive content on social media to get attention, but they must follow it up by being genuine on their social channels, and by working hard to look after a community of engaged, loyal followers.

From today’s Social Media, some social media trends to keep an eye on:

• Facebook Pay: It was Launched in November 2019 in the U.S., this payment feature would “smoothing on-platform payments, in-stream, making it simple for people to buy products on Facebook, Instagram, WhatsApp, and Messenger.”
• Facebook Watch: Facebook's video-on-demand service.
• Cross-stream messaging: Facebook's amalgamation of messaging functionalities of Messenger, Instagram, and WhatsApp.
• Instagram removing likes: In response to the increasing realization of the unpleasant effects on mental health, Instagram is focusing on better humanization of their brand.
• IGTV: Instagram's long-form video platform is not new, but will likely get another push in 2021.
• Twitter's global mDAU: A new monthly and daily active user metric called “monetizable daily active users,” a move to clean up its platform from the cyborg.
• Narrowcast tweets: An option that would “limit the customers and usage of your tweets, including the potentiality to remove the retweet function from chosen tweets, and to restrict your tweet reach to only chosen hashtag discussions to target your tweets to particular audiences.”
• Tweet streaming: It is a new live-streaming feature.
• LinkedIn groups: Similar to Facebook Groups. Not exactly a new aspect, but LinkedIn may try to push it again in the upcoming year.
• LinkedIn video: Since LinkedIn users are 20x more likely to take part in a video on this platform than any other type of post, LinkedIn seems set on improving their video finding tools and putting more stress on uploaded video content.

Wrapping Up

So, there you have it – our definitive guide to the 7 most important digital marketing trends you can't pass over in 2021.

For anyone in Digital Marketing, the update is an important part of the job. You must keep looking ahead and tackle to embrace new technologies, tools, and strategies to obtain an edge over your competitors. These seven key trends can help you to enhance your site traffic, give rise to more leads, and increase sales, all while keeping your hard-earned customer base. They are also analytical to make you understand digital marketing trends and how they will affect the larger competitive landscape.

---